Need more proof that Ben and Jerry’s caters to the young adult population? Ben and Jerry’s Dave Mathews Band “Magic Brownies.” This ice cream flavor name employs a popular band, a good cause, and of course, the mood altering dessert to gain attention. The ice cream is good and the cause is even better. Who needs a better excuse to eat ice cream than knowing that you’re doing it for a good cause? A portion of the sales of this ice cream goes to help fight global warming, that is- “lick global warming.” You can read all the details here.
The ice cream itself is pretty decent. It actually reminds me of a flavor Ben and Jerry’s used to carry, I think it was Black Raspberry Frozen Yogurt. I used to get it every so often, but I haven’t seen it in awhile. There’s not much plain vanilla ice cream in Magic Brownies. The raspberry swirls are fairly well integrated with the vanilla for an overall intense raspberry flavor. The brownies were good, as Ben and Jerry’s brownies usually are. But, I thought that the flavor could have been better. Maybe the brownies were too much, or maybe brownies and raspberry just don’t mix. In any event, I enjoyed Ben and Jerry’s Dave Mathews Band “Magic Brownies” and would get it again. Especially knowing that I was eating ice cream to save the environment.
- Flavor: 3.5
- Flavor Intensity: 4.5
- Texture: 4
- Originality: 4.5
- Overall: 4
- Cost: $3.00 on sale at Safeway