Comments on: Breyers Natural Ice Cream and Tara Gum: Unilever’s Response

By: Cori M.

Cori M. — Sat, 17 Mar 2012 00:47:46 +0000

I just purchased my last two containers of Breyers ice cream, cherry vanilla & Peach. I thought that my taste buds changed, then I got my hubby to try it, and he also thought that the ice cream had changed. It tastes just like the other people mentioned above, gummy! I let it sit in the freezer for a few hours and when I went back, it was still soft, softer than other ice creams should be. We honestly find the taste disgusting and we will not feed it to our kids, so I called the store where I purchased it from. The store manager suggested that I return the ice cream back to the store. They will receive a refund for the ice cream and Breyers will also be notified because of customer complaint. If any of you purchase Breyers and don’t like it, TAKE IT BACK TO THE STORE AND COMPLAIN ABOUT IT, IT’S A CLEARER MESSAGE rather than contact Breyers directly to receive a coupon for free horrible ice cream. When they start loosing money, maybe then they will listen.

By: B. Martin

B. Martin — Tue, 06 Mar 2012 06:45:36 +0000

Try Harris teeter’s all natural ice-creams. They are from hunter farms dairy. It is by far the best on the market today. No Tara gum there. Just everything you love!!!! It’s in the green container.

By: The Primal Adventures of Warlord Blade! | Mark's Daily Apple Health and Fitness Forum page

Sat, 03 Mar 2012 04:36:02 +0000

[...] Egg Yolk, Tara Gum, Natural Flavor. not too bad other than the Sugar and the last two! (Found this link about Tara gum in Breyers ice cream) So not the best but I don't feel too bad about it. After everybody left I [...]

By: jeanette

jeanette — Wed, 08 Feb 2012 20:13:56 +0000

You lost me as a customer for sure! Goodbye

By: jeanette

jeanette — Wed, 08 Feb 2012 20:13:02 +0000

If I want a custardy or pudding taste to my ice cream i’d combine the two. Its terrible now…good luck breyers to the not so natural recipe.

By: jeanette

jeanette — Wed, 08 Feb 2012 20:09:52 +0000

Yes I agree they should take tara gum out…I guess I just have to make my own ice cream…breyers used to be no 1 in my book until they added the gooey tara gum…it tastes so cheap now. Thumbs down in my book.

By: Mrs N

Mrs N — Fri, 30 Dec 2011 14:23:16 +0000

No wonder the grocery stores have practically been giving it away!!! 2 for $4…for Breyers???? Should have known! I agree on the turkey hill all natural. Its delicious but unfortunately can’t always get it.

By: Mars Masters

Mars Masters — Sat, 26 Nov 2011 16:21:14 +0000

Indeed,the ice cream is crap. But I am pleased to have found this website,and all of you like minded consumers.I’m so fumed over the quality of ice cream made in the United States,that my frown lines have deepened considerably{nicer than saying I want to kick some ass}.Just like an earlier poster noted above,I ,too,had stomach cramps and the runs after pretending to enjoy a bowl of Breyers “Natural” Vanilla. The stuff literally made me sick!But what really gets my goat,is the way the Food And Drug Administration allows these cheapskates to whip a pint of cream and milk into an airy {not dairy} nothingness,and label it as a quart! Class action anyone?

By: Stacey

Stacey — Wed, 23 Nov 2011 10:43:24 +0000

There is a store here in Upstate NY, “Price Chopper” that sells a really tasty FULL HALF GALLON of Vanilla Ice Cream (under their Market Classics brand), with the flecks and everything, and NO yukky Tara Gum , and since I discovered how good it tastes, it’s my favorite Ice Cream of choice.
Yesterday I was in a different store and couldn’t get my fave so I picked up the Breyer’s Vanilla instead….
from the first taste, I sensed weirdness, looked at the label and said to myself , wtf is “Tara gum” ?? Came online to look up Tara gum and that’s how I found this website…..
Yes, I can attest to the fact it does NOT taste the same, and it is definitely NOT an improved taste !
Even tho’ this tara gum crap is supposedly from “natural” sources, it left me with an unpleasant after-taste that tasted synthetic like a plastic based glue or something.
Also, I noticed that the left over icecream in my cup was melting in a strange way, some of it puffed up into a bubble and then the rest seperated and was a runny liquid,
anyway,
From now on, whenever I’m not able to buy my favorite Price Chopper Vanilla “Market Clasics” brand , and am forced to buy another,
I will READ THE LABEL FIRST , and strictly AVOID any product that has this tara gum sh*t in it.
And the fact that it’s INDIGESTIBLE and gave some ppl raised blood pressure, all the more reason to stay away from it !

In closing I would like to say to those GREEDY CORPORATE BASTRDS at Unilver : Grow a CONSCIENCE, and stop POISONING US with INFERIOR INGREDIENTS !
Isn’t it enough , you schmucks, that you charge top dollar, PLUS , made the portion considerably SMALLER, doesn’t that make you a big profit right there ?
On top of that you had to cheapen and ruin the quality of the product by adding this BHULLSH*T Tara gum baloney ?
I hope your sales keep dropping and dropping until you realize the error of your ways and LOSE the tara gum…
Give us real cream or say GOODBYE ! And go reform yourselves at Greedy Fcks anonymous while you’re at it.

Signed, and Ex-3rd generation Breyers eater.

By: Paula

Paula — Fri, 21 Oct 2011 22:14:29 +0000

Found this blog after getting my second carton of gritty, grainy ice cream from Bryer’s. I have always loved Bryer’s and deeply appreciated that they were all natural. I had yet to contact them regarding the sand like consistency of their ice cream and thought first I would see if anyone else noticed a change. Well, obviously you have, but in the opposite way. Apparently, there IS a distribution problem regarding the temperature in shipping, since both packages I purchased turned gritty, however, I can certainly attest to the fact that the addition of Tara-Gum did not solve the problem they claim to be trying to solve. After reading your posts above, I am not going to even bother buying another carton. That gummy, gooey consistence that so many of you have referred to is the whole reason I won’t eat cheaper brands of ice cream. I am certainly not going to pay over $5.00 to get it! Thanks so much for all your posts and to Unilever I say… please rethink what you have done, you already charge more for your product than almost any other brand, I think you can afford the extra cream.

By: John

John — Sat, 15 Oct 2011 18:19:33 +0000

I, like most of you, am a serious ice cream eater and have been for all of my life. I grew up on Breyer’s Vanilla and loved it to death. Rich vanilla taste and that special consistency when slightly melted. Guess what: the new stuff doesn’t have the same characteristics or freezing/melting properties. I will never purchase Breyer’s again, even when it’s on sale 2 for 1 at my local grocery. I buy Turkey Hill Philadelphia style vanilla and chocolate. Both meet or exceed the old Breyer’s for taste and consistency. I love TH black box and since we live close to production in MD, there is always plenty in stock. I urge all who read this to try it and see for yourself!

By: Camz

Camz — Fri, 14 Oct 2011 01:11:04 +0000

This site is super interesting. Thanks for talking about the tara gum issue. I didn’t think the Breyers vanilla flavor was that bad, but I did realize they were a lot umm, gummier, lol. They also lasted longer in the freezer. That does suck that they added it. As for the poster who mentioned Turkey Hill ice cream, thanks! Apparently they sell it at the Ralphs and Food4Less stores, so I’ll be sure to buy that next time.

By: Arlene Sax

Arlene Sax — Thu, 06 Oct 2011 16:31:53 +0000

Dear Sir. I just bought some French Vanilla Breyers ice cream and the only unknown ingredient unfamiliar was TARA-GUM. I was just diagnosed with Celiac so I am not sure if I can eat this product. What is Tara-Gum and would I be safe in eating your Ice Cream.
Thank you,
Arlene Sax

By: Bummed

Bummed — Wed, 05 Oct 2011 13:06:17 +0000

Add me to the ranks. The Pride of American ice cream is no more.

Now people will refer to European, Aussie, and New Zealand brands as the simple natural brands (with no yukky Tara Gum), where Breyers once proudly stood.

Kinda like American beef with hormones vs. Aussie beef with none.

I live overseas and was bragging about Breyers when a fellow American who hasn’t lived overseas as long as me, pointed out that Breyers is now airblown and the formula changed.

And here I was putting Breyers over Ben & Jerry’s. But they’re both under Unilever now.

By: Tom

Tom — Tue, 06 Sep 2011 02:35:40 +0000

I just purchased a half-gallon of Breyer’s natural vanilla in Brooklyn today (Sept 5 2011) and immediately noticed that it tasted ‘cheap’ …just like any other old ice cream… something was off. It wasn’t as cold and crisp as it normally is. Instead it was a bit clammy and gooey. I checked the ingredient list, and sure enough there was tara gum listed. …so I did a search and found this site.

I remember Breyer’s being only milk, cream, sugar, and vanilla… the ONLY vanilla ice cream in the supermarket that ever came close to the amazingness that is homemade ice cream.

Now it tastes cheap and artificial and I will never buy Breyer’s until the tara gum is no longer there.

Thanks Unilever, you just destroyed the Breyer’s brand for me.